FAQ
Questions, answered.
Straight answers for small businesses that sell from Instagram or TikTok. Free to start. No commission on your orders.
Why Sprezz
What is Sprezz?
Sprezz is an AI shop assistant behind the link in your bio. Customers land on your page, get answers, and can place a request or pay. You keep running the shop.
Who is Sprezz for?
Small businesses that get customers from Instagram and TikTok: shops, boutiques, bakeries, florists, gift shops, and similar. Salons, studios and other local businesses can use the same page.
Do I need a webshop?
No. Sprezz is the page. List what you sell, add your hours, and let the assistant answer. Connect Mollie, Stripe or Shopify when you want a payment link.
How it works
What can I put on my page?
Your name, what you sell, photos, hours, contact, and an assistant trained on your own notes. Turn sections on or off so the page matches how you sell.
What does the AI agent do?
It answers from the prices, hours and notes you gave it, takes the request, and saves the customer in your inbox. It does not invent a price, a stock count, or a time slot.
How do customers pay?
Connect Mollie, Stripe or Shopify and the assistant can send a payment link. iDEAL shows up when that account has it turned on. Until you connect one, the assistant saves the request and you confirm payment yourself.
Can customers reserve and pick up in store?
Yes, as a request you confirm. The assistant can offer a hold until the time you taught it, and save the customer’s name in your inbox. It does not expire the hold on a timer by itself yet.
Can I offer delivery with cut-off times?
You can write the rule, for example order before 15:00 for next-day delivery, and the assistant will repeat it. It does not manage delivery zones or a slot calendar on its own yet.
What if the AI doesn't know the answer?
It says it will check, saves the question in your inbox, and you reply. It will not make up a price, a stock count, or an opening time.
Can I use my own domain?
Yes on Sprezz Business. Free and Growth use your Sprezz address at /your-slug.
How fast can I go live?
Most shops publish the same day. Create an account, add what you sell, teach the assistant, and put the link in your bio.
Pricing and risk
Is Sprezz really free?
Yes. Free includes your public page, the assistant (25k tokens/month), the inbox, and basic visits and questions. Upgrade when you need more.
Do you charge per order?
No. Sprezz is a flat plan: free, €9/month, or €19/month. We do not take a cut of what you sell. Mollie, Stripe or Shopify charges its own payment fee if you connect one.
What’s included on Growth and Business?
Growth (€9/mo or €90/yr) adds branding, products on the page, and 200k tokens. Business (€19/mo or €190/yr) adds a custom domain, CSV exports, fuller insights, and 1M tokens.
Can I cancel or change plans anytime?
Yes. Manage the plan from Settings. Sprezz billing runs through Paddle. No long contracts.
How do I get help?
Email support@sprezz.studio. We’re a small team and we read every message.
The team
Why is it called "Sprezz"?
Short for sprezzatura: making the hard part look easy. The page answers while you are with a customer.
Who built Sprezz?
Sprezz is built by Merijn Pijs. I usually build things when the alternatives bug me, or when an idea will not leave me alone over coffee.
Where can I say hi?
Write to support@sprezz.studio, or open “Who's behind this?” in the footer.
Ready to put it in your bio?
Start free, add what you sell, and let the assistant take the next question before you pay for anything.